Estelle Le Nestour

Creation of PDP pages & feature icons for the European market.

Branding for the swimwear company MY.O for feminine and strong women.

MY.0 website

How do you manage to keep the brand cohesive across multiple agencies?

We created easy-to-use templates to help every agency under the group to communicate with one voice in different outputs: web cases, White Papers, Powerpoints, newsletters to social media, etc. All was available on a website linked to the company sharepoint with direction and written explaination.

SAGA BEACHWEAR is an e-shop helping women, no matter their age or silhouette, finding the perfect bikini or beach accessory for them, anytime of the year, offering a large selection of original, quality and exclusive products.

The logo is inspired by waves and sand beaches and is made by deforming letters digitally into waves and recomposing them together. The color palette is made of sunny ans nudes tones.

Visual identity for Ypsy home, an online shop for Gypsy, Boheme chic furnitures and objects to decorate your house.

The idea ?
Cosy and handmade branding with soft colors, reflecting the cosiness of home.

Formula

The logo is painted by hand in a roundish manner for a more unique and girly outlook. Patterns are also made of painted lines and strokes to give off some raw and elegant energy. Warm and pastel colors palettes creates comfortable soft feelings .

Creation of an interactive TV channel called Ame from the concept, logo to the marketing promotion. It aims to connect people around communities sharing tastes and hobbies. Inspired by the gaming community, it takes influences in the science-fiction aesthetics as well as in new technologies visual language.

The user sets its profile, and then has access to a community of people sharing some interests. He can interact with them by chatting, playing, voting, etc... which in return gives him more trust from the community. It is translated by activity points that give him access to more functionalities. There are some fixed programs but each community has its own flexible content, some of which are decided by the community active members through some votes.

The visual vocabulary uses facial recognition, as well as visual algorithms and other sci-fi shapes. This is combined with a minimalist layout.

© photo : tomorrowisanotherday

COMING SOON

Youmiwi is a Sportwear and environment friendly company. Tired of stinky clothes after exercising? Then Youmiwi has the right clothes for you !

They are made of hemp fabric, which has antibacterial, anti-allergenic and antifungal properties. They also absorb humidity quicker than any other materials, keep you warm in winter and fresh in summer.

You deserve the best, so does nature.

The visual identity for Youmiwi is influenced by a scientific behavior. The logo is inspired by a cross-cut microscopic view of a hemp stem, revealing the hemp properties. It also suggests a map, a stamp, a trajectory, pointing toward a feeling of adventure.

Images and support are divided by the golden ratio to put the emphasis on action and dynamism.

This is the project "Pixadores" ( briefing MONOTYPE ) for "Creative Belgium New Talents Award 2017"

Find the video here

Team : Amélie Portela, Thomas Prins, Justine Pochon, Estelle Le Nestour

Designs for two wine labels. The white one is for the french wine 'Vacqueyras' famous for matching the taste of snails, hence a simplified version of a shell. The second is from Chile, 'Meli - Dueño de la luna' or 'Owner of the moon' is a micro-production Carignan. The shapes are inspired by scientific drawings to appeal to the mysterious name of this wine.